The Football Association have today announced an ambitious three-year strategy for the Women’s Professional Game.
A major factor of the strategy is building on the solid foundations put in place in the Barclays FA Women’s Super League and FA Women’s Championship in the last few years and growing the game to the next level. The main aim is very much to make the two leagues the very best that world football has to offer.
The Football Association have set out three main strategies which are to produce and attract world class talent, to maximise and engage audiences and to grow commercial revenue and achieve financial sustainability, initially for the leagues and then for individual clubs over a longer term.
Key milestones of the strategy will include having an improved talent pathway and implementing home-grown rules to balance development of talent, having at least 50% of clubs in the top two tiers coached by females and growing average attendances in the top tier to 6,000 and in the FA Women’s Championship to 1,000 along with recording a Vitality Women’s FA Cup final sell-out.
It is hoped that the growth of the game over the next three years will help showcase female role models and their achievements, inspire females to take up the game and promote women’s football as a tool for gender equality and societal change.
Speaking following today’s announcement, Kelly Simmons, The FA’s Director of the Women’s Professional Game, said “This strategy represents a critical step in the development of the women’s game. It was important to us that the plans for future growth were developed with the insight and commitment of the clubs and The FA.
“By showcasing strong, athletic, healthy role models excelling in their sport, we can inspire young girls and women to take up active lifestyles and all its associated beneﬁts. Now that’s a powerful mission to get behind and help deliver – making a real difference for this and future generations of females.
Dawn Airey, Chair of the Barclays FA Women’s Super League and FA Women’s Championship Board, added “I am delighted to be able to launch this Women’s Pro Game Strategy, which sets out our collective ambition to develop the best women’s leagues and competitions in the world.
“The quality of the on-ﬁeld product is fundamental to our success. We want a balance of the very best English and overseas talent showcasing dynamic, exciting and competitive football, supported by a world-class elite performance workforce, enabling the players to maximise their full potential.”
The news comes ahead of the annual Women’s Football Weekend which takes place this weekend.
Source: The Football Association’s official press release