Health and life insurance and investment company, Vitality, have become the primary sponsor of the Women’s FA Cup according to an official press release provided to FA Women’s Super League Full-Time by The Football Association.

The competition has been without a sponsor since SSE’s involvement with the competition came to an end in 2019 but will now be known as the Vitality Women’s FA Cup.

It has been reported that Vitality have agreed to sponsor the competition for the next three years with the deal beginning ahead of the resumption of the 2019/2020 competition in just 10 days’ time.

Vitality are committed to women’s sport and recently announced 2020/2021 partnerships with FA Women’s Championship clubs Crystal Palace and Leicester City. As part of their sponsorship of the Women’s FA Cup, it is understood that Vitality will work with The FA to drive visibility of women’s football and inspire many more girls and women to take up the sport to stay active, make people healthier and to enhance and protect their lives.

Vitality have recently appointed former Arsenal and England ace Alex Scott as an ambassador and when commenting on their Women’s FA Cup sponsorship deal, she said “This announcement today is great news for the sport and profile of women’s football. I am pleased to be joining a brand that is shining a light on the game and driving visibility of the women’s game and hopefully inspiring many
more women and girls to take up football, or whatever other activity might be right for them.”

The quarter-finals of the 2019/2020 Vitality Women’s FA Cup will take place on the weekend of 26/27 September. The quarter-final ties see Arsenal host Tottenham Hotspur, Everton face Chelsea, Leicester City go into battle with Manchester City and Brighton & Hove Albion take on Birmingham City.

The 2019/2020 Vitality Women’s FA Cup final is set to be staged at Wembley Stadium on Sunday 1 November. The match will kick-off at 2.30pm and will be screened live on BBC One.

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